Published on : 04 September 20203 min reading time
Black Friday has been made famous in the United States. This event takes place on the Friday after Thanksgiving. This Friday is a big sale day, traditionally marking the kick-off for the last purchases of the year. The event began in the 1970s in the United States. However, it is only in 2013 that it will start slowly in France.
What type of purchases does Black Friday concern?
In France, this promotional day started online, where many sellers offer promotional codes valid for one day or the weekend following Black Friday. In the United States, it’s quite the opposite. The big promotions there are mostly in-store and it’s on the following Monday, called “Cyber Monday”, that discounts are offered on the websites. Black Friday will be introduced in shops in 2017 in France. The most sought-after products during this period are mainly those from the electronics, telephony, home equipment and fashion sectors.
Is it really the occasion to find good deals?
The promotions proposed during this event are similar to commercial offers that do not benefit from a specific framework, unlike sales. According to a recent study, the average discount is actually less than 2%. In 2018, it was found that some items were put on sale at cheaper prices the week after Black Friday. Comparative tests on comparison websites usually show the price evolution to determine whether or not the discount offered on the promotional day is real or not. You should therefore be careful, as many shops deliberately inflate the prices of their items and end up displaying fake promotions.
How can you be sure you’re getting a good deal?
Even though discounts can be as much as 90%, in some cases during Black Friday, this does not mean that the best offers will stay online or in shops for long. It is therefore important to be organised so that you don’t miss out on good opportunities. To do this, you should start by registering on the websites you are interested in and subscribe to the newsletter. This will allow you to be informed in time about promotions. You should also draw up a list of your wishes before the big day. To do this, take a look at the items available on the websites and select the ones you are interested in. By visiting the website before the event, you can also find out on the day of the event whether prices have really gone down.
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